The breakthrough technology platform that broke mother nature’s code and unlocked her enormous essential nutrient treasure chest.
So, can broccoli cure cancer? Unfortunately, it can’t all by itself, but a whole food ingredient developed by HerbalScience containing previously undiscovered nutrients has demonstrated the potential to effectively treat solid tumor cancers by, like a biopharmaceutical targeting and effectively changing the faulty signaling of the enzymes that control cell division. The answer to the broccoli question and the answers to the many other questions asked by medical scientists, physicians and consumers over the centuries about the specific health benefits delivered by consuming a food or spice required the invention and development of a platform of powerful new technologies.
Over the last two centuries medical and nutritional scientists have identified just 42 nutrients in foods that are considered essential for humans to consume to prevent and/or treat dangerous disease conditions. These essential nutrients are not produced or synthesized by the body; they can only be obtained from dietary sources. Some of the disease conditions humans experience when the body becomes depleted of the 42 essential nutrients are scurvy, rickets, beriberi, uncontrolled bleeding, night blindness and cardiovascular disease. Long and arduous efforts often ending in disappointment were required for each disease before it was determined that the consumption of specific foods prevented these diseases. Equally difficult was the efforts to determine which nutrients in the foods were responsible for the disease prevention bioactivity. Examples of the essential nutrients identified as responsible for the prevention and/or treatment of these serious health conditions are, vitamins A, B, C, D, E, K and minerals like calcium, magnesium and potassium. The dietary sources containing these essential nutrients have been identified. Public health agencies have educated global populations on the need to regularly consume the food sources to prevent the onset of the disease conditions. But what about the prevention and/or treatment of major neurological, metabolic, cardiovascular and infectious disease conditions currently plaguing global populations? Can undiscovered nutrients in foods and spices prevent or treat these health conditions too?
Leading medical and nutritional scientists have long believe that the 42 small molecule essential nutrient chemicals discovered thus far represent only the “tip of the iceberg” of the huge number of additional disease condition preventing essential nutrients simply waiting to be discovered in the known 35,000+ foods and spices consumed around the globe. The massive number of single molecule chemicals contained in a single food or spice, some times as many as 12,000, and the complexity of this chemistry has presented an insurmountable barrier to the identification of additional essential nutrients. New chemical detection and quantification technologies and methods needed to be developed. The specific genes and enzymes involved in the faulty signaling known to cause specific disease conditions needed to be identified and evidence that any newly discovered nutrients engaged these genes and enzymes needed to be developed. New food and spice processing methods, conditions and equipment had to be developed to capture newly discovered essential nutrients in the chemically consistent forms needed to deliver consistent biological results. Which food or spice contained what nutrient(s) that utilized which human body pathway(s) to deliver prevention or treatment for what disease condition? New task specific databases, purpose focused software programs and laboratory facilities were needed. The global pharmaceutical industry spent years attempting to find solutions to these problems in their efforts trying to unlock the very real healing power of foods and spices only to abruptly announce the halting of the efforts because the problems involved to achieve a solution were too complex. The global food industry was not, and today is not equipped, populated or motivated to solve the complex problems. Government attempts to find solutions were uncoordinated and underfunded. Focus instead was switched to man-made medicinal chemicals and recently to biopharmaceuticals. HerbalScience saw the huge opportunity this vacuum created and seized it.
In an intensive and very focused 12 year discovery effort, science teams assembled by HerbalScience did what seemed impossible to accomplish, they one by one created, developed and then assembled the diverse chemical, physical, biological and bioinformatic technologies required to create the disruptive, to the entire global food related industry, technology platform, BRILLIANT™, a platform that quickly identifies the previously undiscovered nutrients in foods and spices that are essential to the prevention and/or treatment of many of today’s chronic disease conditions. In addition to accomplishing this disruptive breakthrough, HerbalScience gained a deep understanding of food and spice botanical chemistry and physiology. BRILLIANT™ has discovered, identified and developed a proprietary library of over 3,000 new food and spice nutrients proven by medical scientists to be essential for enhancing human physical performance and proven to be effective and safe for the prevention and/or treatment of many infectious, aging and life-style related disease conditions. This some times successful and sometimes not successful undertaking included the discovery of 341 different food and spice botanicals and the development of over 1,000 chemical profile repeatable whole food ingredients that deliver, like biopharmaceuticals, the required dose reliable biological activity which enables the preclinical and clinical confirmation of efficacy required for acceptance. Each compound is rich in the newly discovered essential nutrients required for enhancing specific human performance endpoints and, like the previously discovered 42 essential nutrients, the prevention or treatment of a targeted disease condition. As new food botanicals are discovered by BRILLIANT™, the bioactive nutrient databases continue to grow. Clinical studies verify the safety and effectiveness of the proprietary BRILLIANT™ powered natural products.
The growing list of newly discovered essential nutrients contain groups of small molecule nutrients that, like most of the previously discovered 42 essential nutrients, work in groups to synergistically and inexpensively deliver often superior to generic drug treatment outcomes. BRILLIANT™ is a disruptive technology that enables whole food compounds to be included in the formulation of processed foods, supplements, medical foods and as co-therapy treatments with pharmaceuticals to deliver a new higher level of health and quality of life to the global populations. This disruptive technology will enable the evolution of global consumer product industries that operate in the food, supplement, medical food and pharmaceutical sectors just as global populations have witnessed recent disruptive technology developments reinventing other major global consumer industries. This evolution in quality and safety is timely. Capturing the known preventative healing power of food in inexpensive clinically proven dietary products is the needed solution for the problems of rising health care needs and costs. BRILLIANT™ allows medical and nutritional professionals access to clinically proven food and spice based products for early stage health condition prevention and treatment therapies and co-therapy treatment options that enhance the treatment outcomes of pharmaceuticals for mid-to-late stage disease conditions. A new paradigm in the understanding, access, utilization and delivery of Nature’s enormous essential nutrient chemical treasure chest.
“Our Food Should Be Our Medicine and Our Medicine Should Be Our Food”
Hippocrates, the First Physician
While medical science has long known that food is the most important factor involved in human health, it unfortunately knew little about why or — how food works to deliver its health benefits. Unlocking the secrets evolved over millennia by these botanical members of Nature’s advanced medicinal community was thought to be an impossible task—just as smart phones, driverless automobiles, space travel and the mapping of the human genome were once thought to be impossible. As history has proven, time and the right advances invariably lead to new life enhancing technologies. Foods and spices contain thousands of distinctly different single molecule chemicals whose quantities are in a continuous but controlled fluctuation. This natural phenomena made it impossible to be able to, from harvest to harvest, obtain a consistent chemical profile—a condition needed to deliver a reliable, equally consistent desired biological effect. When a food or spice is consumed most of its chemicals are utilized for energy, but modern science has discovered some of its nutrients are essential for human health. Food’s small molecule nutrients work like man made small molecule pharmaceutical chemicals are designed to work in the human body to deliver their medicinal benefits with the major added advantage of accomplishing this task more effectively and safely. Until the development of BRILLIANT™, medical and food scientists were not able to identify the suites of small molecule nutrients in foods that were responsible for bioactivity against a disease condition target or the human body mechanisms these bioactive nutrient chemicals utilize to deliver their health benefits. This inability to see or identify these natural nutrient-chemicals resulted in their almost always being removed by food processing methods.
Finding the right keys to the right locks
Which food or spice is effective against a targeted disease or health condition?
And, which of the thousands of small molecule nutrients in a food or spice are the essential nutrients responsible for the bioactivity? Which human molecular pathways do the identified nutrients utilize to deliver their health benefits? What specific food or spice processing methods and conditions are needed to produce a bioactive whole food ingredient that: a) is batch repeatable, b) delivers a chemically consistent dose, like an Approved Pharmaceutical Ingredient, and c) delivers a known and effective dose related biological result? What dose amount of this compound delivers the safe and effective dose required in humans? Like in pharmaceutical development, data produced in human pharmacokinetics conducted on each whole food ingredient resides in BRILLIANT’s™ proprietary databases enabling powerful software programs to quickly and efficiently provide this information…and more. BRILLIANT™ functions as a new essential nutrient discovery platform that has developed disease-condition-specific compounds from about 341 of the known 35,000 different species of common foods and spices. To assure pharmaceutical specification quality control, BRILLIANT™ also functions as a transportable “bolt-on” quality control system that assures—from the selection of raw food-spice feedstock through the finished compound process—an ingredient that meets API consistency specifications that assures the delivery of the dose reliable biological effect promised. A chemically complex API quality whole food active ingredient that truly captures the power of Nature and is clinically proven to successfully deliver a safer and more effective treatment therapy for many major disease conditions.
A Competitive Advantage
HerbalScience licenses the BRILLIANT™ Technology Platform to carefully selected leaders in the Pharmaceutical, Botanical Drug, Nutritional Supplement, Food and Agricultural industries. These exclusive technology licenses provide the HerbalScience licensee-partners with the power for their brands to become sector leaders for decades to come by delivering the major competitive advantage that enables the achievement of an appreciable product differentiation that their consumers can actually experience and feel.
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